At SW Events, we’re dedicated to making sure our clients receive a service that surpasses their expectations. Every event that we work with you on has a single purpose – to create something recognizable as “yours” or “your brand”.

SW Events' clients are a cut above. They love to laugh and know what they’re about.

Our couples want a wedding experience that embraces their cultures and personal eccentricities. As a specialist Asian wedding planning company, we revel in rolling up our sleeves and realising our clients’ dreams.

Our private and corporate events clients want to create something that is not just an event, it’s an experience. Our
ability to still apply a personal touch whether we’re working with a client on their private soiree, or a CEO Entrepreneur is our strength.

Our clients

This is what we’re about.

In fact, all of this is true whether we are working with a wedding couple, an individual or a CEO Entrepreneur.

the quality of the services from suppliers


the flow of your day;


Delivering weddings and events that truly reflect our client’s personalities and style is an absolute joy. At SW Events we love to create the perfect event. The kind of event where you and your guests are ‘wowed’ by the attention to detail and the touches that are ‘so you’.

Over the years we’ve found that these two things are what transforms an Asian wedding for a couple and their guests:

The Grove Hotel
Kew Gardens
The Old Royal Naval College
The Victoria and Albert Museum


Historic Royal Palaces
Blenheim Palace
Cliveden House


Launched in 2012, we’ve cultivated strong relationships with some of the industry’s finest suppliers. We put you at the heart of the planning and handpick the right suppliers to suit you and your event.

Creating luxurious settings in stunning venues for our clients comes naturally. We’re delighted to have worked at gorgeous venues that include:

Fabulous Asian weddings and personalised events are what we do.

What we do

the logistical brain behind making each event run without flaws

Meet Ajay

works to ensure your client experience is luxury and truly one-of-a-kind

Meet LaToya

Get to know our team

Getting to know our clients is paramount...after all we will be working with you quite closely, and for quite a bit of time. 

Over the years I've realised how well my values also work for our clients. We don’t want our clients to feel ‘boxed’ into a prescribed trend or tied to particular suppliers. Everything we do is done with the client’s unique requirements in mind.  

“Outstanding” is the only standard that I insist on for the SW Events team and our suppliers. But, as I mentioned, it’s not all about work. For me there definitely needs to be some great laughs along the way. Planning does not need to be super serious or stressful!

“…how you leave others feeling after having
an experience with you is your trademark.” 
– Jay Danzie

“Connection, Love and Fun” are the values that define me as an event and wedding planner. To be able to connect with clients and suppliers, to love what I do and to combine those qualities with a little bit of fun is what matters to me.

Meet LaToya

Having a background in Hospitality it was a natural fit for me, nonetheless we wanted to do things right, so we attended a wedding planning academy by one of the best planners in the UK. From there we organised our first (non-wedding) event and shortly after that, our first wedding.

Since then we’ve developed significantly as entrepreneurs and planners putting lots of systems and processes in place to help us collaborate with our wedding clients and also create events for non-wedding clients too.

On a day to day basis you’ll find me liaising with suppliers, clients, answering queries, making scale floor plans and putting client documents together as well general operations for the business. On the day of an event you’ll find me behind the scenes making sure things are running to plan…a very thorough and detailed plan, if I do say so myself!

When we’re not planning or co-ordinating events, you’ll find me playing with our dog (Jake… He’s super cute!), dreaming up ideas of what to do on future events or catching up on Netflix.

Meet Ajay

Words of Praise

- Serina & Devesh

Your immaculate coordination for our not-so-straightforward 4 wedding events, allowed us to enjoy them fully! Thank you LaToya, Ajay and Bonnie - superb work and we could not have pulled it all off without you. Our guests still can't stop talking about how the wedding and attention to detail was incomparable to anything they'd ever attended.

"Our guests still can't stop talking about how the wedding and attention to detail was incomparable to anything they'd ever attended."

- Naomi & Vikas

Thank you for being such perfect wedding planners! Everything went so smoothly and we had the most wonderful day. Working with you was a pleasure and it took much of the stress out of the planning process. We would be more than happy to recommend your company to anyone looking to for a wedding planner!

"They always had everything under control and there was never a time where we needed to worry about anything."

- Thuvaraka

I would like to express my heartfelt gratitude for creating a wonderful and memorable day! I value your personal touch, care, prompt and high quality service. I enjoyed our great connection and team work and it was fun working with you. You make a harmonious team, and working with you was smooth sailing and enjoyable.

"I am grateful for your meticulously organised approach to the event and the clear communication throughout."

- Anika & Nikhil

LaToya had a fantastic, professional, confident and flexible approach to our wedding. She was prepared to hear what things we needed from a wedding planner and find a way to help make the suppliers fit to our needs. This was the biggest difference we’d noticed compared with any other wedding planners we approached.

"Working with Ajay & LaToya was without a doubt the best decision we made through the entire wedding process."

- Tay & Adam

Ajay & LaToya at SW Events were amazing. We have used their service twice for different events and in both cases they offered insight and skill, anticipating our needs and helping create events that exceeded our expectations.

"We are in no doubt that SW offers an amazing service and have recommended them to friends and family who are planning all kinds of events."